Conditions/Activities (all of the following):
- User previously visited Personal > Borrow > Consumer Loans > Personal Loans and Lines
- User did not previously click the login button at the top of the page
- User did not click on apply link here
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Persona 1: Personal Loan Abandonments
Persona 2: Titanium Credit Card Abandonments
Conditions/Activities (all of the following):
- User previously visited Cards > Personal > Credit-Cards > Titanium Credit Card
- User did not previously click Apply/Access links here
- User did NOT visit Cards > Personal > Credit-Cards > Simplicity Credit Card
Persona 3: Simplicity Credit Card Abandonments
Conditions/Activities (all of the following):
- User previously visited Cards > Personal > Credit-Cards > Simplicity Credit Card
- User did not previously visit here
- User has not visited Cards > Personal > Credit-Cards > Titanium Credit Card